Zileide Silva is one of the most prominent black journalists on the Brazilian airwaves. Her success, along with that of Glória Maria, has paved the way for a new generation of Afro-Brazilian journalists who are slowly bringing more diversity to Brazil’s media. Here is a short bio.
After working in radio and TV Cultura, SBT and Record (TV channels), she came to Globo TV, where she was a correspondent in New York. She is currently the host of TV news journals. She is a part of the Galeria Mestres do Jornalismo (Masters of Journalism Gallery) of the Prêmio Comunique-se (Communicate Yourself Award).
Zileide Silva was born on October 26, 1958, in São Paulo (SP). He studied journalism at the Cásper Libero Faculty of Social Communication in São Paulo (SP). To improve her education, she began studying history at the University of São Paulo (USP/SP), but didn’t finish the course.
She started in Journal radio (SP) in 1978 as a writer. At Bandeirantes FM radio, it was suggested that she become a speaker as they were delighted with her contralto voice. She was then invited to be a radio reporter in Cultura radio, sharing the presentation of the program Matéria Prima with popular TV personality Serginho Groisman. She moved on to TV Cultura, as a reporter of general editorials and then economics. She took several courses at the Stock Exchange and at the Getulio Vargas Foundation to better master economics and make its language comprehensible to everyone.
In 1990 he was called to cover Economia no TJ Brasil, at SBT in São Paulo, starting by covering the launch of the Plano Collor (President Fernando Collor Plan). She established herself as a reporter of Economics and Politics, constantly traveling to Brasília DF (Distrito Federal/Federal District). In 1996 she was transferred to the federal capital. The following year, when Boris Casoy, anchor of the journal, went to Record TV, Silva moved to Rede Globo (Globo Network), working mainly in the editorship of the Economia do Jornal Nacional (Economy of the National Journal).
In 1998, she closely followed the re-election of Fernando Henrique Cardoso as president of the country, anticipating the devaluation of the Real (Brazil’s currency). Zileide participated prominently in her first major international coverage at the World Economic Forum in Davos (Switzerland). In 2001, as the station’s correspondent in New York, she covered the terrorist attacks of September 11, going live on Jornal Nacional.
Back in Brazil, in 2012, she participated in the coverage of the election of Luiz Inácio Lula da Silva to the presidency. As the first black reporter to join a Brazilian presidential motorcade, she accompanied the president-elect on his first official trip to Africa. She covered the daily life of two Lula governments when he was reelected in 2006. Without interruption, she also participated in the coverage of the election of Dilma Rousseff, becoming part of the select team of reporters who covered every president elected by direct vote since the fall of the military regime (1964-1985).
At the invitation of director Alice Maria, she covered the off days of Carlos Monforte in the presentation block of the Journal das Dez(10 o’clock Journal) from Brasília, for Globo News. Since then, she has acted as host. She replaced Claudia Bomtempo on Bom Dia Brasil (Good Morning Brazil) and is in the rotation of hosts of Saturday’s Jornal Hoje (Journal Today).
In 2004, she received the first prize Comunique-se (Communicate Yourself) in the category of Political Journalist. In 2005 she was awarded in the category Reporter and, in 2006, in the category of Political Journalist. All in Electronic Media and for her work on Globo TV. In 2008, accepting the award for the fourth time, she was elevated to the Masters of Journalism Gallery.
Source: Globo
See also:
Seminar “Blacks in the Media”: Even with progress, whiteness remains the standard; blacks advance only when validated by the white system
Blond ambition: the Brazilian Media’s Manufacturing of the white woman as standard of beauty and the place of black women
Do you think of Brazil as a white nation? You would if you watched Brazilian television
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