

Note from BW of Brazil: Well, we’ve see this time and time again: racism in Brazilian schools. It’s all of a part of life in everyday Brazil whether people like to admit it or not. It’s particularly difficult when it affects little black children who must endure cruel comments, insults and jokes that are directly connected to Brazil’s deeply ingrained Eurocentric standards of beauty. Children clearly pick up on such standards, and if not doesn’t come directly from their parents or relatives, they pick it up from friends or a media in which black Brazilians are rarely featured as protagonists or persons that others would want to emulate. We see this “white as right” in various other realms of society and as many Brazilians continue to deny such a problem, teachers within the school system often don’t know how to deal with it, contribute to it themselves or simply ignore the problem. With such racist discourse being as Brazilian as feijoada, it’s up to parents to have serious conversations with their black children on this issue so that they are prepared to deal with the Brazil that people still don’t acknowledge exists.
Daughter suffers from racial prejudice and mother makes an emotional response in video
“The more we speak of exalting their self-esteem, there are times when it falls apart and this cuts to my soul,” said the post that attracted to 19,000 reactions on Facebook.

Courtesy of Folha Vitória
Prejudice, homophobia and bullying are common at any age and place. If for an adult it’s hard to face a situation like this, imagine for a five-year-old child.
That’s what Sandri Sá, mother of little Geovanna tried to explain to the little one when she came home from school crying. The reason for the tears was because a classmate said didn’t like her “hair that stands up”. (1)
Outraged by the situation, Sandra posted a rant on her Facebook profile. In the post, she reports “a little of the experience of ser preta (being black) and ter filhos pretos (having black children).” “As much as we speak of exalting their self-esteem, there are times when it falls apart and this cuts to my soul,” said the publication.

Sandri also said she was very emotional because seeing her daughter’s suffering, but she had to stay strong to protect her from the prejudice of society. “It’s not Júlia’s fault,” (2) she declared.
Ending her post Sandri also appealed to parents of other children. “Please don’t let your children be these types of children who don’t respect race and later, won’t respect a homosexual, an evangelical, a black person and so on,” she said.
Together with comments, a video in which Sandri filmed her daughter while she tells the girl how beautiful she is and doesn’t need to cry because of things people said to her was posted (3).

The post made Wednesday, October 6th, already has 19,000 responses, more than 16,000 shares and about five thousand comments of support for the little one. “You’re beautiful, yes. We are all beautiful in our own way. Seu cabelo é lindo (Your hair is beautiful). Stay well princess,” commented one user.
Source: Folha Vitória
Note
- Here we have yet another example of why we feature so stories of black Brazilians coming to accept and wear their hair in its natural state. Cabelo crespo, or kinky/curly hair, is one of the African features that is most ridiculed in Brazil and when people decide to face society with the hair they were born with, it often comes with a feeling of empowerment.
- Júlia was the name of the child that insulted her daughter.
- In the video Sandri is heard saying/asking: “Are you beautiful? Is your hair ugly? You don’t have to cry because Júlia said your hair is ugly. Is your hair beautiful? You’re not wrong, Júlia is wrong for saying that your hair is ugly. You’re pretty the way that you are.”
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