The veiled racism of advertising agencies
Note from BW of Brazil: Advertising in Brazil follows a similar standard that one finds in most other important areas: a preference for white skin. […]
advertising
In Brazilian advertising, more than 90% of the protagonists continue to be white
Note from BW of Brazil: So what else is new? In nearly every area of importance that one studies in Brazil, it is dominated by […]
Couple questions racism in Brazil in highlighting the beauty of those most ignored: black people
Note from BW of Brazil: A common question/battle by black Brazilians in many genres of society is “Onde estão os negros?”, meaning, ‘where are the […]
Funk singer Mr. Catra dons a wig and women’s clothing for Mother’s Day promotional ad
Note from BW of Brazil: HA HA HA! Of course there will those who think this is cute and others who’ll get a laugh and […]
Bombril is accused of racism due to campaign featuring a black maid
Note from BW of Brazil: So what else is new here? Before addressing this latest controversy, allow me to refer to a comment posted on […]
In Brazilian commercials, only little white girls with straight hair can be ‘princesses’
Note from BW of Brazil: Here at BW of Brazil we consistently demonstrate the obsession with whiteness in Brazil’s media. But sometimes one has to […]
Actress Camila Pitanga debuts as the new poster girl for Arezzo shoes
Camila Pitanga debuts as the new poster girl for Arezzo Note from BW of Brazil: You can always tell when someone is involved or […]
“If I don’t see myself, I don’t buy it” – It may be ‘Black Friday’ in Brazil, but store ads remain overwhelmingly white as usual
Note from BW of Brazil: Anyone who has lived or visited Brazil for any extended period of time knows that in terms of advertising, companies […]
Is there racism in Brazil? Take the ‘neck test’ and decide for yourself
Note from BW of Brazil: Racism and its denial in Brazil is such that, unless one actually points out the facts of everyday routines and […]
Behind the briefing: Black women in advertising
Note from BW of Brazil: When one lives in a country in which the idea of a “racial democracy” is constantly being propagated (either by […]
HBO series “Filhos do Carnaval”: a rare moment in Brazil’s blond television programming
Note from BW of Brazil: I open this post simply to introduce the HBO series of which only a few episodes I was able to […]
Governor’s political party campaign seeks models for advertisement; stresses women “cannot be black or Asian”
Note from BW of Brazil: More news from the country where only 1.3% of the people openly define themselves as racists. Today’s story is really […]
In one northern capital city (Rio Branco), city council approves bill to feature more blacks in advertising
Note from BW of Brazil: The necessity of diversity, more visibility and a dignified representation of black women and black Brazilians in general have been […]
Black professionals are a minority in the first echelon of the Executive Branch
Note from BW of Brazil: Although one could argue that improvements have been made in terms of racial inequalities over the past decade or so, […]
