Store in Rio de Janeiro ordered to compensate former employee who was forced to straighten her hair

loja c3a9 condenada a indenizar vendedora que precisou alisar cabelos capa
loja c3a9 condenada a indenizar vendedora que precisou alisar cabelos capa

Loja é condenada a indenizar vendedora que precisou alisar cabelos - capa

Note from BW of Brazil: Once again, another example of how Brazil regularly rejects hair that isn’t straight! We know that in Brazil, many people like to proclaim that “we are all equal” but the fact is that 205 million people may be Brazilians and all of those people are indeed human beings, but these people are often treated according to their physical appearance and its proximity to the European standard, which means we are NOT all treated equally. This blog has numerous articles that provide examples of how important hair texture is Brazil in the context of appearance, opinions of beauty and even employment, so today we’ll just add another to that growing list!

Loja é condenada a indenizar vendedora que precisou alisar cabelos
The Botswana store in Rio de Janeiro was recently ordered to compensate a former employee who was forced to straighten her hair

Store is ordered to compensate saleswoman who needed to straighten her hair

Courtesy of Nação Black

The Botswana name brand, of the BSW Commercial Modas Ltd., was ordered to pay compensation for moral damages to a former saleswoman who was forced to straighten her hair after her hiring. The decision is from the Regional Labor Court of the 1st Region (TRT-Rio de Janeiro), who considered the requirement of the company offensive to the dignity, self-esteem and intimacy of the employee.

With cabelos crespos (curly/kinky hair), the woman was hired as a commissioned salesperson of one of the Botswana chain’s stores, in Duque de Caxias, in the Baixada Fluminense region of Rio. According to the lawsuit, in the admission, she was forced to straighten her hair to adhere the “standard imposed by the brand.” According to witnesses, the supervisor of the establishment didn’t accept employees with cabelo crespo, and the saleswoman felt uncomfortable with the situation.

Loja é condenada a indenizar vendedora que precisou alisar cabelos (crespo - liso)

Even the witness indicated by the brand said the company made suggestions as to the appearance of the employees, “so that they follow the fashion trends.” Moreover, the witness admitted that the store did not count in its staff salespersons with cabelo crespo.

In TRT, Judge Enoch Ribeiro dos Santos evaluated that is “acceptable for a fashion company to present suggestions of how the employee should present themselves for work, how to dress in a way to follow a trend, since the appearance in this case is directly linked to economic activity,” but stressed that the company could not “determine or even suggest that the worker change a natural feature of her body.”

The court upheld the conviction to pay compensation for moral damages in the amount of R$2,000, as stipulated in the trial of 1st degree. In the judgments handed down by the Labor Court, resources are admissible.

Botswana, through its press office, reported that “each collection holds meetings with its salespersons to present the fashion trends of the new season.” According to the company, the employee in question worked in the company for five years and received all of her rights. The brand assured it “that never required of their employees any change in their appearance.”

Source: Nação Black

About Marques Travae 3747 Articles
Marques Travae. For more on the creator and editor of BLACK WOMEN OF BRAZIL, see the interview here.


  1. I am not from Brazil . I am black American and I really think Black females from Brazil are really Beautiful. Why does the country give them a Hard time about their natural looks. It’s stupid if you ask me. If I was ever in Brazil I would have no problem with any female curly hair.

    • The cruel irony of all this insanity, is that, us American brothas contribute to the ongoing hatred of latin blackwomen by fetishizing whitewomen from Brazil, Cuba, Dominican Republic, Puerto-Rico, etc. Never do we acknowledge our role in this racial hypocrisy. Amazing how black women are the tree that gave so-called Latinas their phenotype, yet, the very beneficiaries of black beauty hate blackwomen. Even with our blood in them, the behavior never changes. If anything, makes them hate us more. Portuguese and Spanish whites are just strange… Hella Strange! As blackmen, we need to speak on these issues. Discrimination against blackwomen is disrespect to us as well✊✊✊

  2. Greetings!

    Love this young lady’s courage to sue her employer for discrimination! Until more Black women in Brazil and America fight back – they will continue to face this kind of physical and psychological abuse. In the words of Frederick Douglass: “Find out just what any people will quietly submit to and you have the exact measure of the injustice and wrong which will be imposed on them…”

    R.L. Worthy
    Author of, About Black Hair.

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