Singer Ludmilla becomes 1st black Latina woman with 1 billion streams on Spotify

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Note from BW of Brazil: For me, Ludmilla is someone who I will always associate with my arrival in São Paulo. I just remember that, some time between August and December of 2012, whenever I walked the streets of SP, I would hear her song blaring from seemingly every car stereo system that passed by. Maybe I’m exaggerating, but I’m just saying that seems that EVERYDAY, for several weeks, that was the only song people were bumping in the streets was Ludmilla’s “Fala Mal de Mim”. After a while, I was just like, “Who IS that?” 

Eventually, I came to learn the tune was a new artist calling herself MC Beyoncé. No doubt who she was inspired by. A short time later, after getting millions of views on YouTube, MC Beyoncé was offered a recording contract with Warner Music. For obvious reasons, Ludmilla Oliveira da Silva had to change her stage name and began going by her real first name Ludmilla. 

The rest, as the saying goes, is history. CD releases, music videos, tours, product endorsements, music awards, seven figure monthly income, making Forbes under 30 most promising people list, collaborations with famous American rappers. To say that Ludmilla blew up would be a great understatement. In 2018, Ludmilla was named the black Brazilian woman with the most Instagram followers, surpassing the 10 million mark. Now, she’s reached another plateau, becoming the first black Latina to reach 1 billion streams on the Spotify music platform.

It’s funny, I’m not really a fan of Spotify or the funk that Ludmilla is known for, but I DO recognize how both have changed the game. It’s all good. I knew plenty of folks in the 1990s who didn’t like Hip Hop, although my collection of Rap CDs was exploding. I can most def say I don’t like what American Rap has become. Damn shame. Oh well…

Congrats to Ludmilla. I just wonder that, since they named her the first black Latina woman to reach the billion mark, who was the first Latina female in general. I wonder if it’s that racial chameleon that Ludmilla’s been beefing with for some time

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Ludmilla becomes 1st black Latina woman with 1 billion streams on Spotify

Ludmilla highlighted the representativeness of the new record: “For a black woman, who came from the Baixada (region), this is a lot”

Courtesy of UOL

Ludmilla broke a new record by becoming the first black Latina singer with 1 billion streams of her songs on Spotify. When announcing the new record, this morning, the artist recalled the beginning of her career and highlighted the representativeness behind the feat.

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FIRST BLACK FEMALE SINGER TO

“When I started singing, at the age of 15, doing shows on chairs – because I had no stage to perform – I could never imagine that I would have millions of views, let alone reach a BILLION,” wrote Ludmilla in the commemorative post, with a video compiling some of her greatest hits.

“For a black woman, who came from the Baixada, this is a lot. And knowing that I am the first black Latina to do this only drives me and reminds me that, yes, we are possible and more and more we are becoming more and more possible,” continued the singer from Rio, only 25 years old.

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“Ludmilla becomes the first black and Latina woman to reach 1 billion reproductions on Spotify

She even thanked the fans for the “incredible gift”, sending a loving message to her followers.

“I blinked and you gave me an incredible gift: we reached the 1 BILLION STREAMS mark. To all my fans, thank you very much from the bottom of my heart, you made me get here and it is you who drive me to do more and better every day. I have the best fans in the world,” praised the “Favela Chegou” singer.

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Ludmilla thanks her fans via Instagram

Ludmilla: “I blinked and you gave me an incredible gift: we reached the mark of 1 BILLION STREAMS To all my fans, thank you very much from the bottom of my heart, you made me get here and you are the one who drives me to do more and better each day. I have the best fans in the world ?? When I started singing, at the age of 15, doing shows on chairs – because I didn’t have a stage to perform – I could never imagine that I would have millions of views, much less that I would reach a BILLION. For a black woman, who came from the Baixada, this is a lot. And knowing that I am the first black Latina to do this only drives me and reminds me that, yes, we are possible and more and more we are becoming more and more possible. My God, thank you very much!”

A post shared by Ludmilla (@ludmilla) on Sep 2, 2020 at 4:25 pm PDT

Source: UOL

About Marques Travae 3476 Articles
Marques Travae. For more on the creator and editor of BLACK WOMEN OF BRAZIL, see the interview here.

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