Idealizer of school specializing in makeup for black skin clarifies the questions about the subject

DaMata Makeup workshop with the theme “Automaquiagem para a pele negra” (Self-makeup for black skin)

Note from BW of Brazil: The lack of basic everyday products such as makeup for black skin is yet another measurable manner of recognizing Brazil’s disregard of its black population. In a society that has for decades pushed for a slow disappearance of its African descendants through miscegenation, with an end objective of complete whiteness, when we look at many areas of the society, it’s as if black people with dark, medium to light brown skin colors don’t exist as the country seeks to present itself as a mass of whites and tans. But the fact is that Brazil is incredibly diverse physically-speaking that theoretically should lead to all sorts of options. 

Yet as the Mequetrefis Mos blog re-affirms this point:

“But among so many options, we Brazilians, coming from a mestiço (mixed race) country, still face a big problem: a color chart for bases and correctives not always fit our skin tones. When we talk about nuances aimed toward black skins, it gets even more complicated.”

Of course the media is one obvious way that we see this discourse of an invisible black population, but there are numerous other ways that we see this ideology in action. But over the course of several years, numerous creative Afro-Brazilians have found ways to show that black Brazilians are still very much a part of the population and have fought to develop their own mechanisms of representation to meet their specific needs. The short piece below is just another way that black Brazilians are taking the initiative to do for self. 

For today’s piece feature we present “expert makeup Daniele da Mata, owner of Damata Makeup, a makeup school focusing on black skin. Daniele graduated from Senac-SP and has lived in the beauté market since she was 15 years old when she interned in a cosmetics company and, since then, has never stopped!” (Mequetrefis Mos)

Daniele Da Mata - Photo - Chaia Dechen
Daniele Da Mata – Photo – Chaia Dechen

Idealizer of school specializing in makeup for black skin clarifies the questions about the subject

By Mirella Mentone

Photo - Chaia Dechen
Photo – Chaia Dechen

The idea of ​​having a makeup school focused on black skin came about by chance, explains Daniele Da Mata, idealizer of Damata Makeup. “When I became a makeup artist I started to meet many black customers and realized I could teach, or rather help other women to make themselves up.”

Photo - Chaia Dechen
Photo – Chaia Dechen

Today, the project has the itinerant workshop Negras do Brasil (Black Women of Brazil), which values ​​black beauty through workshops, make-up lectures and workshops throughout Brazil.

This semester, the school will pass through Juiz de Fora and Belo Horizonte, in Minas Gerais (state), and Porto Alegre, in the state of Rio Grade do Sul. According to Daniele, the price varies according to the number of participants and the services offered. “We have a policy that the prices be accessible to all participants in any region of Brazil,” she says.

Shai Andrade
Shai Andrade

We took advantage of the chat to answer the main questions about makeup for black skin.


5According to Daniele, the great drama of the students is always related to standardization of skin. “Their biggest fear is to leave the skin gray without a natural look,” she explains.


The secret is to test the product very well before buying. “The important thing is to make sure you are taking something that will work, test the products before you buy. One thing that always happens in the classroom is having girls who bought several products with the wrong shade for their skin.”


“Black skin has tonal variations in the entire face, it is best to test the base always in the center of the face and near the chin and neck to obtain the real color.”

  1. BLUSH

“Browns, oranges and bronzes are the tones that are closer to the natural shade of black skin.”

  1. And the illuminator?

“Champagne and pink illuminators always stand out and provide skin with vigor.”

Source: UOL ChicMequetrefis Mos

About Marques Travae 3747 Articles
Marques Travae. For more on the creator and editor of BLACK WOMEN OF BRAZIL, see the interview here.

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