Note from BW of Brazil: In reality, Brazil’s press and society itself are actually quite predictable. Today’s story is just another implicit example of the country’s explicit practice of white supremacy. The practice is embedded in the media and the very fabric of the nation and most people would never notice/admit it. “No, we Brazilians aren’t racist,” everyone wants to believe. “Here in Brazil, we’re all equal,” most will tell you, even those who experience incidents of racism in which they should know better. But in the numerous layers of white supremacy in racist societies, racism it is not always as explicit as someone calling another person “monkey”. Sometimes subtle but dangerously efficient, the nature of racism in Brazil is such that the masses of non-whites (negros, mulatos, pardos, pretos and mestiços, or simply different variations of blacks if you prefer) themselves understand that the value of their humanity is dependent upon their proximity to whiteness, or better yet, if their non-European ancestry is sufficiently hidden in their appearances.
Back in November of 2012 and January of 2014, we showed how white skin, blue eyes and blond hair provide privileges in a country dominated by Eurocentric physical standards even if one is a homeless drug addict. As fate would have it, about a week ago, lightning struck for the second time! As you read this story, keep in mind how many children of the darker-skinned masses will see this story and think, “Wow! Why can’t I be white? Even a crackhead is more valued than me!”
Information: In the story below, the term “cracolândia”, meaning “crackland”, is the popular name for a region in downtown São Paulo that is known for heavy drug trafficking.
First, the headline…
Exclusive! Rodrigo Faro rescues former model Loemy Marques from “Cracolândia”
Next Sunday (30), the Hora do Faro (TV program) rescues the ex-model Loemy Marques to reverse her tragic history
Courtesy of R7
Loemy Marques, a 24 year-old who came very close to achieving full success in a modeling career, had her dreams stolen with a crack addiction. Recently, the former model had her story printed on the cover of a prestigious national magazine, and after the impact, Hora do Faro went to meet her, to help her to reverse her tragic history. Follow the gallery to see details of the rescue from Cracolândia!
Former model addicted to crack and our implicit racism
By Tony Goes
Two years ago, the “mendigo gato” (hot-looking beggar) caused a stir on social networks. As soon as a photo of the-then homeless man in Curitiba was posted, there were people willing to help him. “Let’s give him a job, let’s give him shelter, let’s get him out of there!” shouted the Internet. For the most prosaic reason: the boy, a former model addicted to crack cocaine, was very handsome indeed.
Now history repeats itself – only the gender of the protagonist has changed. Loemy Marques had her drama revealed by the magazine Veja São Paulo, and journalists of various organs immediately came out in pursuit. TV crews competed almost slapping each other for the privilege of bringing her on their programs.
All very nice, of course. And there is no doubt that the girl deserves all the attention. But then comes the question that won’t quit: Why only her?
São Paulo’s “cracolândia” (crackland) is populated by people coming from all social classes, but the vast majority doesn’t have the media appeal of Loemy. None of them generated a campaign for solidarity, none attracted to themselves the television cameras. For many of them are poor, ugly, often toothless – and often black.
Loemy Marques and Rafael Nunes, the “mendigo gato”, were recognized as “one of ours” by much of the public with access to the internet. They should not be sleeping outside, let alone prostituting themselves to buy drugs. We need to rescue them, and fast!
Both are blue-eyed blondes. Both were models before their fall. Unforeseen route deviations led us them to marginality. By the natural course of things, they should be living in comfortable homes and having successful careers.
Even more powerful than the beauty of the two is the race. I doubt, I doubt very much that a black former model would have had the same fate as Loemy. At most, she would win a report in one of these sensationalist evening programs. After all, we love to know the misery of someone who was once good, but is no longer.
This morbid curiosity justifies part of the armed circus around Loemy (on Monday, 24, the Folha (newspaper) article on her was the most widely read of all at the UOL website). But it doesn’t explain the avalanche of solidarity that the former model has received.
On Sunday, she will be displayed like a trophy on a game show. She’ll be showered, get her hair and makeup done, and wearing new clothes. But no, she won’t be cured: no rehabilitation clinic provides results in less than a week.
Even so, we have the tasty sensation of accomplishment. Another blonde beauty who was saved from a life of despair. Another branca de “boa aparência” (good-looking white girl) (1) who was re-directed toward the good path.
Meanwhile, thousands of black and mulato “junkies” remain on the streets.
caue reis: I think it’s absurd all this commotion only because the girl is white and beautiful. I she was black and ugly she could rot in the streets then? Disgusting society…
BAOBVS: As the boy below said. The society is hypocritical and disgusting. The ugly, poor and not good for IBOPE (ratings) are damned. You guys needed to see the number of TV station cars on Avenida Paulista, eager for that fateful premonition of BSB flight crash to happen. I’m being sincere we. You guys think the press would not love to see pieces of charred bodies scattered around the street?? How it would sell and profit from ads on the pages of the tragedy. The case of this model is somewhat similar. She’ll be beautiful. The other, toothless, blacks, the majority that bring the IBOPE (ratings) will continue wandering the streets. Repulsive world. It seems the “beautiful” Christmas campaigns without hunger. Eat one day and starve the rest of the 364 days of the year. I hope they at least have the decency to publish this.
1. In the 1980s, many Brazilian companies wary of complaints of racism in their hiring practices that were often explicit in preferring white candidates began printing that candidates for jobs must have “boa aparência”, meaning “good appearance”, to be considered for employment. Many Afro-Brazilians quickly figured out that the term is a thinly-veiled reference to whiteness.