Adriana: Racism…Why not (use) a non-black woman…it means that the black is marginal….Always! The media always will make it so that the black is shown as an inferior and marginalized.
Vieira: I agree completely, pure racism and (in the) wide open.
Nanne: They could have inverted the races. Why is it not a black man and a caucasian woman?
Eduardo: A great brand name reminds us that people consume (things). Congratulations to Duloren and the model for the work. I could be being ingenuous, but I see it with good eyes. This is resistance of the black people (powerful and beautiful black woman) that will not let themselves be dominated by the state (white policeman knocked down on the floor). The struggle continues.
Nanne: Looking at this side, I agree with Eduardo! But still I DO think that they could revise the details.
Lidia: I don’t agree that the media inferiorizes the blacks, no…The majority of the racism comes from the blacks themselves that don’t accept the color and always think that they are dealing with racism.
Richard: Lidia, who taught blacks to hate themselves? Who benefits from this hate that blacks feel for themselves?
Eduardo: I agree with you Nanne. But it will always be like this. Images always will give various interpretations. Photography is good for this. It would be very simple to put a black couple in bed (I would love to see this). But this doesn’t get the ratings. The idea of miscegenation…it furthers the discussion.
Richard: The black woman as sexually insatiable that knocks down even the stronger white man. The sexual slave of always from the country of the moreno ideology.
Lidia: And there’s always some black speaking bad of white people also, not that racism doesn’t exist, blacks have many opportunities nowadays and the blacks have to stop seeing everything as if it was racism
Gabriel: Isn’t this the same brand that used an ad with a white woman in bra and panties representing (the goddess) Yemanjá??
Richard: Racism doesn’t exist, the relations are harmonious, (it is) the blacks that are more prejudiced…it’s the whites that are persecuted, the slavery was beneficial to the blacks, the blacks didn’t resist slavery, the blacks are inferior, we should have relations with whites in order to improve the race, lightening the family. Long live the eugenics!!!
Note: In the previous comment, Richard is clearly repeating popular ideals, myths and beliefs that one hears on a daily basis in Brazil
Lidia: It has nothing to do with blacks being inferior, my family is black and always had and have co-existed with white people. This (thing of) feeling inferior doesn’t have any color or race, one can feel like this depending on the situation.
Cynthia: The reality is that there are blacks that think that everything is racism and they exaggerate. But to say that racism is a thing in the head of the others also seem to me very disingenuous…The black man that was beat up in São Paulo a few days ago what was that? A thing in my head? People have judged others by the color of the skin for years, this is a fact! It’s already a part of history. I don’t find this dignified and I don’t even accept this and because of this I have friends all styles, colors and options…But still there are those that see skin color as a barrier. In the photo, I didn’t see racism…Although I understand the point of view of whoever saw it, I saw the force of the beautiful woman of the photo.
As we can see, the discussion went way beyond a simply question of the ad, because in Brazil, as in the US, anything dealing with race must be considered in an historical context where the society gives privilege to one group at the expense of another. Let me say, the dialogue and debate on the topic was great and I can consider all of the points of view but my thing is this: Again, the black woman had to use her sensuality and/or sexuality in order to “pacify” the man and have her way. Whether sexual relations actually happened or they didn’t doesn’t really matter. The point is, she still had to use her body and assumed sexual powers to have her way with a (white) man who occupies the highest status in the social hierarchy. If I’m not mistaken, Halle Berry won an Oscar for this type of role back in 2002. Am I trippin’? What do you think?
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