Actress Camila Pitanga featured in more TV commercials than supermodel Gisele Bündchen

afro brazilian women

The actress is the Brazilian personality that has appeared in most commercials thus far in 2012

Camila Pitanga is the Brazilian personality that has appeared in more TV commercials in the period between January and May 24th of this year, according to Veja magazine. The actress beat out media darlings like world famous supermodel Gisele Bundchen and soccer superstar Neymar, who also starred in various media campaigns in 2011. According to the publication, Camila appeared 2,427 times in this period.

Pitanga in t-shirt promoting Arraial da Providência

Pitanga is known for her roles in various Brazilian novelas and her success is very important in a country like Brazil where black activists have long denounced the invisibility of Afro-Brazilians in Brazil’s mainstream media. Some may argue that Pitanga’s success doesn’t reflect true diversity in the media because of her fair skin, but make no mistake, Camila is the daughter of prominent Afro-Brazilian actor Antonio Pitanga and and becomes very annoyed when people question why she identifies herself a black woman

The actress has also been prominent in social causes and engaged in politically correct causes. She was chosen to be the poster child of the yearly Arraial da Providência event (1). For charity work, the actress did not charge fee. A few weeks ago, she broke protocol during a ceremony attended by President Dilma Rousseff and former President Luiz Inacio Lula da Silva to request that the President veto the new project of the Código Florestal Brasileiro (Brazilian Forest Code) (2). chosen to be master of ceremonies, Camila interrupted the presentation of authorities to say, “Veto, Dilma”, and was applauded for her proclamation.

  1. The Arraial of Providence has become one of the most popular and most attended state fairs in Rio de Janeiro. The event is three days of joy, music, games, food and drink with the goal of help others: all income is donated to social projects of the Bank of Providence, which operates in 104 communities with lower Human Development Index in Rio de Janeiro promoting opportunities for income generation for over 2,000 families annually. The event recently hosted its ninth edition.
  2. Code which established usage of land according to standards that respect existent vegetation which is considered to be of common interest to all inhabitants of Brazil. 
Source: Quem
About Marques Travae 3747 Articles
Marques Travae. For more on the creator and editor of BLACK WOMEN OF BRAZIL, see the interview here.

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