Brazil’s advertising industry Continues to Value Whiteness
Brazil’s advertising industry Continues to Value Whiteness Note from BW of Brazil: Last month, on December 24th, made 20 years since I developed an interest […]
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Although there have been improvements, Brazil’s advertising industry still reinforces stereotypes about the black population, study says
Note from BW of Brazil: Needless, advertising in Brazil leaves much to be desired if were expecting a fair representation of the Brazilian population. It […]
Three steps to sincere diversity in advertising: Recent commercials featuring black models/actors show how diversity in advertising is possible
Note from BW of Brazil: The struggle for black representation in all areas of Brazilian society is an ongoing battle. And even with progress advancing […]
Whites still make up 90% of Brazilian advertising, but three recent commercials featuring Afro-Brazilians provide a glimmer of hope for racial diversity
Note from BW of Brazil: One post (among many) revealed a fact that is quite shocking: “In Brazilian advertising, more than 90% of the protagonists […]
Invisible consumers – Brazilian advertising ignores the representation of the black population
Note from BW of Brazil: If you live in Brazil or you’ve visited the country and have spent any amount of time watching television programming, […]
Child actress Arícia Domênica stars in new Nestlé campaign; Brazilian advertising still has a long ways to go to achieve fair representation
Note from BW of Brazil: It’s really curious to see how Afro-Brazilians are presented in advertisements and commercials. When black people are presented at all, […]
The veiled racism of advertising agencies
Note from BW of Brazil: Advertising in Brazil follows a similar standard that one finds in most other important areas: a preference for white skin. […]
In Brazilian advertising, more than 90% of the protagonists continue to be white
Note from BW of Brazil: So what else is new? In nearly every area of importance that one studies in Brazil, it is dominated by […]
Behind the briefing: Black women in advertising
Note from BW of Brazil: When one lives in a country in which the idea of a “racial democracy” is constantly being propagated (either by […]
In one northern capital city (Rio Branco), city council approves bill to feature more blacks in advertising
Note from BW of Brazil: The necessity of diversity, more visibility and a dignified representation of black women and black Brazilians in general have been […]
Recent racist commercial is latest example of advertiser detachment from reality; agency initiates contest to show what Brazilian women what to see in advertising
Note from BW of Brazil: One of the principal aims of this blog has been to expose the huge difference between what the Brazilian population […]
Advertising and race: “Their fear is that white women won’t buy a product if the girl in the ad is black.”
Note from BW of Brazil: Today’s piece is actually a follow up to an important piece of research featured here a few weeks back. The […]
Actress Débora Nascimento stars in commercial with two other black women; ad highlights the absence of Afro-Brazilians in Brazilian advertising
Note from BW of Brazil: A new commercial featuring actress Débora Nascimento speaks to several different issues covered here on the blog. First, the ad features […]
Why do many foreigners see Brazilian women as sexual objects?
Note from BBT: Once again I’m taking a dive into the question of the image of Brazilian women outside of the country. My first exposure […]
